Product Marketing Manager

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  • Product Marketing Manager
Kuala Lumpur
Posted 7 months ago

What you’ll be doing

Conduct desktop and customer research to become the go-to expert on the market landscape: industry trends, competitor strengths and weaknesses, target customer personas, needs and pains, customer buying journeys and key use cases

Define and iterate the product positioning and value proposition to keep the product competitive in a highly saturated market

Influence the product roadmap according to market and customer research findings to find and maintain product-market fit

Own the product story and sales narrative, expressed through product messaging which translates highly technical functionality into accessible and appealing value tailored to the different customer segments (including creation of website copy, marketplace listings, blog posts, white papers, customer case studies, etc.)

Harness market, customer, and product expertise to create effective sales enablement collateral that empowers Sales, Client Services, Consulting and Partners to convert leads into happy customers

Create and own the product’s Go-To-Market plan, working cross-functionally with Product, Design, Content, Digital, Sales and Consulting teams to deliver it

Plan and work with wider marketing team to deliver growth, lead generate and retention marketing campaigns, as appropriate at the various stages of the product life cycle

Track, analyze and report on product adoption and marketing campaign performance

Represent the product and company at remote and in-person (where appropriate) industry events 

What we’re looking for

Degree in Marketing, Business or Computer Science, IT or equivalent discipline

Two or more years’ experience in a Product Marketing role

Experience working with complex technical products

A strategic and entrepreneurial mind that identifies opportunities and takes the initiative to act on them to deliver value to customers and the business

Excellent written communication, presentation, and delivery skills

Strong interpersonal skills to work with a variety of stakeholders, influence the product roadmap and assert Marketing and Customer requirements

Ability to easily manipulate and analyze complex datasets and spot actionable trends and key insights from customer usage and behavior patterns

Experience taking new products to market and understanding the appropriate marketing strategies and channels at different stages of the product life cycle

Ability to interpret and communicate complex technology product messages into customer-facing business and technology content

Experience of email marketing, paid media channels, organic media channels and website optimization at the various stages of the marketing/sales funnel

Ability to work on multiple projects simultaneously in an agile, fast-paced environment      

Experience working within and influencing collaborative teams, particularly with product managers, UX designers and researchers and engineers 

A few nice to haves

Has held a technical role in the past or has a technical background

Has experience working on a B2B product

Has worked in the SaaS industry

A creative flair and aptitude to create and deliver engaging, convincing presentations

Basic image and video editing 

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